Our first shoot would not have been possible without the close network of talented friends around us.

A large component of our brand is showcasing the creatives that contribute to the barber industry and parallel industries of fashion and photography. A big thanks to Anna Koblish and Nate Haile, along with Chris Jackson, Josiah Mooney and Noah Kidder for bringing our vision to life.

Philadelphia is home to us. We chose locations in Philadelphia that represented the journey of a regular day in the life of a barber. A morning coffee at Elixr coffee shop, a break in the park at Rittenhouse Square, a walk with friends on the Philadelphia Rail line. Finally, we finished the day on a rooftop in Spring Garden to reflect on the success of the day and, of course, bless someone with a fresh haircut.